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30-August-2011
Secret of China’s Business Success
Paper of the Month
June-2012
RESEARCHING THE STUDENTS’ COGNITIVE SPACE – A RELEVANT PHASE IN THE HOLISTIC APPROACH OF THE HIGHER EDUCATION INSTITUTIONS’ MANAGEMENT
Dumitrescu Luigi, Stanciu Oana, Tichindelean Mihai, Vinerean Simona
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The hyper-competition on the higher education market forces universities to focus their creativity and resources towards a unique and valuable asset called network marketing. The existence of such a network, consisting of customers, university and community partners, involves the use of a complex and dynamic model management in university education. This paper has as a main purpose the presentation of a holistic model, which illustrates the interactions between the members of the network and the activities based on value: value analysis, value creation and value delivery. Due to the complexity of this model, this paper aims to highlight the research methodology of the students’ cognitive space (a primary category of university customers), which represents a component phase of the proposed model that allows the university to identify new opportunities to provide value.
News / Events
APMAA 7th Conference will be held on 11 November 2011, Kuala Lumpur, Malaysia
International Conference on Management, Business Ethics and Economics, will be held on 28-29 December 2011 Lahore, Pakistan
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